Business calculator

Markup Calculator Planning Guide

Calculate selling price and gross profit from cost and markup percentage.

FormulaSelling price = cost x (1 + markup / 100)

Formula

Markup formula

Markup does not include overhead, taxes, refunds, payment fees, or discounts.

Selling price = cost x (1 + markup / 100)

If cost is 60 and markup is 50%, selling price is 90 and gross profit is 30.

FAQ6 common questions for this calculator.

FAQs

Is markup the same as margin?+

No. Markup is based on cost, while margin is based on selling price.

Can markup be over 100%?+

Yes. A 100% markup doubles the cost price.

How does the Markup Calculator calculate the result?+

For the Markup Calculator, it uses the Markup formula: Selling price = cost x (1 + markup / 100). If cost is 60 and markup is 50%, selling price is 90 and gross profit is 30.

What information do I need to use the Markup Calculator?+

For the Markup Calculator, enter cost and markup percentage. Keep the units consistent with the calculator fields and compare your setup with the worked example on the page.

How accurate is the Markup Calculator?+

Markup Calculator is accurate when the business inputs come from the same reporting period and definition. It applies the Markup formula. Platform attribution windows, refunds, taxes, or overhead allocation can change the interpretation.

What should I check before using the Markup Calculator result?+

For the Markup Calculator, check cost and markup percentage, measurement period, attribution window, revenue basis, costs, and rounding rules. Business metrics change meaning when inputs come from different systems or time ranges.

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Business guide

How to use the Markup Calculator

Calculate selling price and gross profit from cost and markup percentage. The page also explains the markup formula and shows a practical example: If cost is 60 and markup is 50%, selling price is 90 and gross profit is 30.

  1. 1

    Enter your details

    Enter cost and markup percentage, then complete any other fields shown in the calculator.

  2. 2

    Check the calculation

    Review the result alongside the markup formula: Selling price = cost x (1 + markup / 100).

  3. 3

    Compare scenarios

    Change one or more inputs to see how they affect the markup Calculator result before you use the estimate.