Conversion Rate Calculator

A conversion can be a sale, lead, signup, booking, or any completed action you define.

It shows the traffic needed if the same conversion rate continues.

It uses the Conversion rate: Conversion rate = conversions / visitors x 100. 120 conversions from 4,000 visitors is a 3% conversion rate.

Calculate conversion rate, non-conversions, and visitors needed for a target number of conversions.

Conversion Rate Calculator applies the formula and assumptions shown on this page. Results may be rounded for readability, so verify changing rates, thresholds, medical guidance, or legal rules with the cited source or a qualified professional.

Check that the units, dates, rates, and assumptions match your situation. Change one input at a time to understand which values have the largest effect on the result.